About

HOPPALA! is one of the world’s leading Layar agencies and Germany’s first member of the Layar Partner Network. Most popular recent projects include the “Berlin Wall 3D” layer, the world’s first animated 3D layer for U.S. restaurant chain Quiznos and Germany’s no.1 yellow pages “Gelbe Seiten”. Previous projects include Qype, the leading recommendation portal in Germany, Great Britain and France and Los Angeles based U.S. ticketing service Ticket Channel.

Marc René Gardeya started development for Layar in summer 2009. He was one of the first 50 developers worldwide granted access to the upcoming Layar open platform during the Layar Beta Developer Program. His work was presented on Layar NEXT event in August 2009 when Layar launched it’s open platform Layar 2.0. Recent projects were shown on 2nd Layar NEXT event in June 2010 as well. Marc also worked at Layar in 2009/2010.

Marc has a master in mathematics and computer science and has been working in the field of software engineering and web applications for more than 15 years.

Dipl.-Math. Marc René Gardeya
HOPPALA! Founder and CEO

www.hoppala.eu
info@hoppala.eu

HOPPALA!
Hauffstraße 10
71696 Möglingen
Germany

USt-IdNr.: DE226591667

World’s first animated 3D layer for U.S. restaurant chain Quiznos

Hoppala together with our North-American partner Winvolve developed the world’s first animated 3D layer for Quiznos. Quiznos is one of the premier quick service restaurant chains in the U.S. and pioneer of the toasted sandwich.

Germanys No. 1 yellow pages “Gelbe Seiten” for Layar

Germanys number one yellow pages “Gelbe Seiten” launched their first augmented reality service using Layar. The “Gelbe Seiten” yellow pages are published by 16 german Gelbe Seiten publishers and DeTeMedien GmbH, a subsidiary of the Deutsche Telekom Group.

The Gelbe Seiten (http://www.gelbeseiten.de) layer was developed by Hoppala, one of the layer development pioneers from Germany. Hoppala did the complete layer setup, design and development. We linked the layer to the existing Gelbe Seiten database and created additional mobile web pages for every Gelbe Seiten item to show detailed information like opening times, ratings or fotos. Hoppala can offer all these services combined. That significantly reduces communication overhead, speeds up development and makes project management very easy for our customer.

When you work closely with a brand like Gelbe Seiten, you really need to take care about every detail. Therefore we pulled together all the requirements first and created a layer concept in very close cooperation with Gelbe Seiten. Having experience with layer development for a long time now helped a lot to forsee potential pitfalls and to suggest options.

There were basically two major challenges: one was to design the layer as close to the Gelbe Seiten corporate identity as possible. And secondly we needed to hook up the Gelbe Seiten layer with the existing Gelbe Seiten database, which is a huge system. Together we pulled it off, it was great to work for Gelbe Seiten Deutschland!

Hoppala received “Autovision Innovations Award” on behalf of Layar

More than 200 CEOs, innovation managers and marketing strategists met at the 9th 2bAHEAD Innovation Think Tank at Schloss Oelber near Braunschweig, Germany, from 15.6.-16.6.2010, to discuss the most important trends of the next 10 years. It was a great honour for us to represent Layar at 2bAHEAD ThinkTank and receive the “Autovision Innovations Award” on behalf of Layar. Read more…

Hoppala goes Easter

“Hoppala goes Easter” is the worlwide easter greeting service built for Layar. It lets you place 3D easter eggs around the world and leave messages for your friends. Use Layar Reality Browser to search for eggs wherever you are. Walk around exclusively designed eggs and enjoy mobile augmented reality in 3D! Read more…

Hoppala Layer Server Beta

Hoppala Layerserver provides third party content providers with the webservices needed to run their own layer. Free yourself from creating and maintaining your own Layar webservice code – just outsource it to Hoppala. Read more…