Stuttgart Region Clusters

Stuttgart Region Clusters visualizes various industry clusters in the Stuttgart Region, South Germany. It was designed and created in cooperation with the Stuttgart Region Economic Development Corporation. It’s mostly used for marketing purpose.

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Making of – the TV tower experiment

As one of the first couple dozends developers I was invited to the Layar Beta Developers Program in summer 2009 and granted access to the new Layar 2.0 API. I created Stuttgart Region Clusters as one of the first applications built on top of this new open platform.

Using Stuttgart Region Clusters on a Layar equipped mobile phone provides a totally new user experience on industry cluster representation, best done from an exposed view point. Therefore I went up the Stuttgart TV tower to show the power of AR industry cluster visualization from 150 meters above the city rooftops. Please feel free to learn more about the TV tower experiment in the video.

Screenshots

These screenshots show company locations and industry clusters in the Stuttgart Region. Fotos were taken from the Stuttgart TV tower public viewing platform, 150 meters above the city of Stuttgart.
Industry cluster visualization in the Stuttgart Region, foto taken from Stuttgart TV tower.

World’s first animated 3D layer for U.S. restaurant chain Quiznos

Hoppala together with our North-American partner Winvolve developed the world’s first animated 3D layer for Quiznos. Quiznos is one of the premier quick service restaurant chains in the U.S. and pioneer of the toasted sandwich.

Germanys No. 1 yellow pages “Gelbe Seiten” for Layar

Germanys number one yellow pages “Gelbe Seiten” launched their first augmented reality service using Layar. The “Gelbe Seiten” yellow pages are published by 16 german Gelbe Seiten publishers and DeTeMedien GmbH, a subsidiary of the Deutsche Telekom Group.

The Gelbe Seiten (http://www.gelbeseiten.de) layer was developed by Hoppala, one of the layer development pioneers from Germany. Hoppala did the complete layer setup, design and development. We linked the layer to the existing Gelbe Seiten database and created additional mobile web pages for every Gelbe Seiten item to show detailed information like opening times, ratings or fotos. Hoppala can offer all these services combined. That significantly reduces communication overhead, speeds up development and makes project management very easy for our customer.

When you work closely with a brand like Gelbe Seiten, you really need to take care about every detail. Therefore we pulled together all the requirements first and created a layer concept in very close cooperation with Gelbe Seiten. Having experience with layer development for a long time now helped a lot to forsee potential pitfalls and to suggest options.

There were basically two major challenges: one was to design the layer as close to the Gelbe Seiten corporate identity as possible. And secondly we needed to hook up the Gelbe Seiten layer with the existing Gelbe Seiten database, which is a huge system. Together we pulled it off, it was great to work for Gelbe Seiten Deutschland!

Hoppala received “Autovision Innovations Award” on behalf of Layar

More than 200 CEOs, innovation managers and marketing strategists met at the 9th 2bAHEAD Innovation Think Tank at Schloss Oelber near Braunschweig, Germany, from 15.6.-16.6.2010, to discuss the most important trends of the next 10 years. It was a great honour for us to represent Layar at 2bAHEAD ThinkTank and receive the “Autovision Innovations Award” on behalf of Layar. Read more…

Hoppala goes Easter

“Hoppala goes Easter” is the worlwide easter greeting service built for Layar. It lets you place 3D easter eggs around the world and leave messages for your friends. Use Layar Reality Browser to search for eggs wherever you are. Walk around exclusively designed eggs and enjoy mobile augmented reality in 3D! Read more…

Hoppala Layer Server Beta

Hoppala Layerserver provides third party content providers with the webservices needed to run their own layer. Free yourself from creating and maintaining your own Layar webservice code – just outsource it to Hoppala. Read more…